PHASE ONE
Brand Strategy & Foundation
Exclusive Brand Clarity Workbook
+ (3) 60 minute sessions to determine and establish the following:
Goal Strategy Session: The Vision
• Your Shift
• Your Master Plan
• Your Legacy
Brand
Strategy Session: The Value + Experience
• Your Story
• Your Why
• Your Clients
Deliverable: Brand Foundation, to include:
• Brand Message
• Brand Values
• Brand Essence
• Brand Attributes
• Brand Voice + Tone
• Brand Color Story
PHASE TWO
Brand Identity + Design
During this phase, we'll develop the visual aspect of your brand.
Brand Styling:
• Custom Logo Design + Variations
• Custom Font Selection
• Custom Patterns/Textures
Brand Collateral:
• Business Card Design
• Branded Email Signature
+ One Print Collateral Piece of Your Choice:
• Ex: Letterhead, notepad, Thank You, notecard design, Gift Card
At the end of phase Two, you'll receive the following:
• Brand Guidelines & Style Guide
• Logo Files (all variations in 3 brand colors + White, approx. 150+ files)
• Print Collateral Design Files
BRAND DEVELOPMENT
